Retail sales via mobile devices in the UK are expected to more than double this year to GBP 8.17 billion, accounting for 18 % of all e-commerce, according to market research firm eMarketers latest forecasts.
Also, the research has revealed that by 2017 that figure will reach nearly GBP 18 billion and account for over a quarter of all UK e-commerce.
For the first time, more m-commerce sales will occur on tablets than smartphones, with tablets expected to account for 58 % of all retail sales in the UK, with 40.5 % coming from smartphones.
The tablet is fast becoming a mass-market device in the UK and it is estimated that 20 million people - more than one in three consumers in the UK - will use one this year.
Finally, the company predicts robust growth of 18 % in overall ecommerce sales this year, to GBP 45.40 billion, and this growth will continue at double-digit rates for several years to come. With total retail sales remaining almost flat, online shoppings share will continue to increase.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.