Retail sales via mobile devices in the UK are expected to more than double this year to GBP 8.17 billion, accounting for 18 % of all e-commerce, according to market research firm eMarketers latest forecasts.
Also, the research has revealed that by 2017 that figure will reach nearly GBP 18 billion and account for over a quarter of all UK e-commerce.
For the first time, more m-commerce sales will occur on tablets than smartphones, with tablets expected to account for 58 % of all retail sales in the UK, with 40.5 % coming from smartphones.
The tablet is fast becoming a mass-market device in the UK and it is estimated that 20 million people - more than one in three consumers in the UK - will use one this year.
Finally, the company predicts robust growth of 18 % in overall ecommerce sales this year, to GBP 45.40 billion, and this growth will continue at double-digit rates for several years to come. With total retail sales remaining almost flat, online shoppings share will continue to increase.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now