Twitter acquires Tap Commerce in mobile advertising push

Wednesday 2 July 2014 08:48 CET | News

Twitter has unveiled that it has entered a deal to acquire mobile ad firm Tap Commerce to boost money-making tools at the one-to-many messaging service provider. The value of the agreement was not disclosed.

Tap Commerce focuses on getting people to ‘re-engage’ with applications installed, then ignored, on smartphones or tablet computers.

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Keywords: Twitter, mobile, ad, Tap Commerce, advertising, smartphones, tablet
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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