The Starmap Mobile Alliance continues to add value to its customers by expanding the alliances reach to Denmark. As of now SONOFON, the number two operator in Denmark, joins the alliance with equal and full membership rights alongside the current nine operators. SONOFON will immediately start to co-operate in roaming, procurement, sales and marketing initiatives set out by the alliance and will be able to roll-out the Starmap Mobile Alliance endorsement brand with its key products and services. SONOFON is the second largest mobile operator in Denmark with more than 1 million customers and an annual turnover of more than EUR575 million. The Starmap Mobile Alliance has ten members: Amena (Spain), O2 (Germany, the UK and Ireland), One (Austria), Pannon GSM (Hungary), SONOFON (Denmark), sunrise (Switzerland), Telenor Mobil (Norway) and Wind (Italy), covering a subscriber base of more than 46 million. Under the stewardship of a management board comprising representatives of each operator, the Starmap Mobile Alliance cooperates to provide an environment for innovative, attractive and easy to use services, granting a home-away-from-home experience for its customers, encompassing the simplicity, convenience and service quality to which customers are accustomed to at home. The Starmap Mobile Alliance is collaborating in areas of sourcing, technology and sales to large corporate customers.
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