Amena (Spain), O2 (Germany, UK and Ireland), One (Austria), Pannon GSM (Hungary), sunrise (Switzerland), Telenor Mobil (Norway) and Wind (Italy) yesterday signed a formal agreement in Munich, Germany. This new alliance will initially span the European territories of its members and reach more than 40 million subscribers. It aims to be quick to market with new, innovative cross-border products and services as well as co-operate on initiatives, including technology, sourcing and sales. As the alliance develops, it will expand to cover other key regions to further enhance the reach and home-away-from-home experience of its customers, backed by the same simplicity, convenience and service quality to which they are accustomed. Customers will benefit from progressively introduced services such as seamless GPRS and MMS connectivity across the members networks, and simple access to home services such as voice-mail and customer service using familiar short-codes. In addition, the alliance members will roll-out a pre-paid top-up service, allowing customers to quickly and easily top-up their credit when travelling in member countries. Corporate customers will benefit from the phased launch of highly competitive price plans and products, providing simple access to important services across the alliance footprint. Future service packages will be supported by a brand helping to guide the customer while travelling abroad.
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