Telegram offers direct in-app purchases through Unlimint

Wednesday 29 June 2022 13:24 CET | News

UK-based fintech Unlimint has integrated with messaging service Telegram to be the latter’s payment provider.

With the integration, Unlimint’s clients will be able to use the fintech’s solution straight from the messenger as well as their website or app, creating a seamless experience for end users. 

Telegram allows its users to send messages, photos, videos, and files of any type, and create groups for up to 200,000 people or channels for broadcasting to unlimited audiences. The payment integration supported by Unlimint is a result of demands and a response to the evolution of online shopping. The integrated capabilities include paid features for subscribers and a payment system built into the platform to facilitate purchases of services and goods directly through the chat. 

The platform includes a 3DS user authentication system for every transaction and to ensure customers’ information is kept private, sellers on the marketplace cannot store and process personal data from buyers, whilst the automated anti-fraud system sifts out suspicious transactions.

With social commerce on the rise and marketplaces becoming the norm for online consumers, merchants need to be prepared to adapt to new trends, as per the press release. According to Statista, the value of social commerce sales will reach around USD 2.9 trillion by 2026. Research by Shopify shows that 38% of consumers purchase products through marketplaces at least once a month.

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Keywords: social commerce, partnership, mobile payments, marketplace, data protection
Categories: Payments & Commerce
Companies: Telegram, Unlimint
Countries: World
This article is part of category

Payments & Commerce




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