To celebrate the partnership, Swapi has launched a bespoke offer in its in-app marketplace that allows users to redeem a GBP 3 top-up to any charity donation they make over GBP 3 via the Toucan platform, between 21 February and 25 February 2022, with the aim of raising over GBP 6,000 for charity.
As well as matching charity donations, Swapi is giving all new app users 250 ‘Swapi Points’ (its in-app loyalty currency) for free, to spend in their in-app marketplace, home to discounts, offers, and freebies from over 400 household name brands including Tui, eBay, Selfridges, and more.
COVID-19’s impact on charitable giving has seen cash donations decrease, and charities up and down the country are playing catch-up, according to the press release. Swapi, who will help retailers digitise and modernise their loyalty offerings in line with changing consumer habits, wants its technology to have a positive impact on the charity sector.
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