The integrated system enables exhibitors to offer real-time ticket availability information and purchasing to moviegoers via their mobile phones. Using the integrated system, moviegoers will be able to use their mobile phones to browse theater locations and movie times, then purchase tickets. This is a secure process that limits the number of screens required to complete the purchase, making the purchasing experience fast and simple. Customers can pickup their purchased tickets at the box office, or directly from the theaters onsite kiosk. For exhibitors, the system provides anytime, anywhere interaction with their customers, increasing loyalty and building ticket sales through highly targeted promotions, such as messaging to customer phones with showtime and ticket alerts.
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