Salesforce connects merchants to TikTok

Monday 13 June 2022 13:12 CET | News

B2B commerce platform Salesforce has teamed with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community.

The partnership will enable merchants to build their presence on TikTok by supercharging merchandiser productivity with automated smart product feeds. Merchants can get their products published quickly and easily on TikTok via a diverse array of catalog-focused advertising solutions with simple one-click set up, which will sync pre-existing Commerce Cloud catalogs on TikTok.

Driving the news: Nearly one in 10 purchases are now made on social media, and that number is only increasing. With social commerce becoming an increasingly important channel, this partnership presents an opportunity for businesses to understand today’s social shoppers and curate highly-personalized content for TikTok’s 1 billion monthly users, giving consumers multiple opportunities to engage with their favourite brands at any time.

Delivering personalisation and ad conversion efficiency with TikTok Pixel, which makes it quick and easy for merchants to analyse ad performance and optimise campaigns for improved product discovery. Advanced Matching also lets merchants better match TikTok ads and build audiences for retargeting.

Providing dynamic video and collection ads to inspire new audiences across channels. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud.

According to Salesforce’s State of Connected Customer report, 57% of customers prefer to engage through digital channels, that number spikes to 65% for Gen Z and Millennial consumers. 61% of consumers plan to shop more on social media over the next three years.

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Keywords: merchant, merchants, m-commerce, ecommerce, cross-border ecommerce, B2B payments
Categories: Payments & Commerce
Companies: Salesforce, TikTok
Countries: World
This article is part of category

Payments & Commerce




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