Rakuten and Uber partner for food delivery payments

Monday 18 April 2022 11:07 CET | News

Global vehicle-sharing company Uber will integrate Japan-based electronic commerce company Rakuten’s services into its Uber Eats and Uber mobility app in Japan.

Rakuten is a direct competitor of Amazon in the country and operates a wide variety of ecommerce and fintech services with increased popularity thanks to its Rakuten Points loyalty programme. By integrating with Uber Eats, Rakuten customers can log in without a pre-existing Uber account and spend their Rakuten points and make additional payments.

The partnership follows the US-based mobility app’s efforts to expand its services in international markets on different verticals. It recently rolled out a ride-booking service in partnership with Meta’s WhatsApp, in India, in December 2021, while continuing to increase its fan base in its home country. It now counts for 100 million users in Japan and is the fourth largest mobile network, following an aggressive promotion and low-pricing campaign.

On the other hand, Uber Eats operates in 47 Japanese prefectures with over 150,000 restaurant partners. Although the ride-hailing app has decreased in popularity in Japan, Uber will integrate Rakuten into its car sharing ecosystem too, by the end of 2022. 

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Keywords: delivery, partnership, loyalty programme, expansion, online payments, mobile payments
Categories: Payments & Commerce
Companies: Rakuten, Uber, WhatsApp
Countries: Japan
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Payments & Commerce






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