According to the press release, through the strategic partnership, Indosat will deploy Play2Pay's platform to their customers, focused initially on their prepaid segment. Therefore, Indosat's customers will be able to opt-in to Play2Pay's platform, which enables mobile phone users to pay their service provider bills by playing games, watching videos and completing special offers on their devices.
Besides, by combining gamification and mobile monetization, the prepaid mobile phone users can discover new apps and brands while playing games that result in a fun and rewarding alternative to making bill payments.
Overall, thanks to Play2Pay's platform being a fully configurable white label engine, the app will be branded and configured for Indosat Ooredoo and adapted for the Indonesian market as well as supporting the company's specific customer payment options. The app will be available via Google Play Store as well as Indosat Ooredoo channels, while the onboarding process will allow users to quickly convert time spent engaging in games, videos, and more into making bill payments.
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