One third of UK online sales made via mobile devices - report

Tuesday 4 March 2014 08:58 CET | News

One in three of all UK online sales are now made on a mobile device, recent findings indicate.

According to a survey released by Interactive Media in Retail Group (IMRG), the UKs industry association for e-retail and carried out jointly with consulting firm Capgemini, the visits to e-retail websites via mobile devices now account for 45 % of UK online traffic. M-retail accounted for 32 % of UK online sales in the Q4 2013, an increase of 18 % from Q3 2013.

Mobile commerce is particularly strong in the UK apparel sector, with 36 % of online sales and 51 % of website visits now coming via mobile devices.

Purchasing/reserving online and collecting in store now accounts for 25 % of sales at multichannel retailers that have both an online and bricks-and-mortar presence.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: UK, UK online sales, UK sales, mobile devices, report, Capgemini, Interactive Media in Retail Group
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events