MWC 2014: Wirecard adds mobile loyalty solutions via BLE payment technology

Friday 21 February 2014 10:49 CET | News

Wirecard, a German provider of electronic payment and risk management services, has unveiled plans to expand its Bluetooth Low Energy (BLE) payment technology to include integrated vouchers and loyalty schemes.

BLE radio technology enables contactless data transfer at a distance of up to 10 m. Using micro transmitters (beacons), BLE provides location-based services that are communicated to the point of sale for mobile marketing activities. As soon as a customer comes within the range of the beacons, retailers can send personalised offers to the customers mobile device. These include discounts, special offers and loyalty schemes that are directly related to the customers current location within the store.

The solution will be presented by Wirecard at Mobile World Congress in Barcelona, which will be held between 24-27 February 2014.

In recent news, the European cross-channel payment solution, Yapital, and Wirecard have entered into a partnership to provide cross-channel payment methods to their customers.

For more information about Wirecard, please check out a detailed profile of this company in our dedicated, industry-specific online companies database.

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Keywords: Wirecard, mobile loyalty, loyalty solutions, BLE, payment technology, Germany, MCW 2014, Mobile World Congress
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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