The research, commissioned by PM Connect, revealed that the most significant consumer sector growth will be in mobile ticketing (mTicketing) and health and fitness, alongside in-demand sport content.
By 2023 this will see 39% of smartphone users regularly access lifestyle and sports content, tickets, videos, news articles and more through DCB payments – with the number increasing from just 19% in 2018, and 26% today.
In the UK, the technology projected to reach GBP 251 million in revenue by 2023, an increase of 26% from 2020 and GBP 2.02 billion in Western Europe – an increase of 17%.
Looking at further territories, the research’s findings show that in established markets such as the UK average revenue per user (ARPU) will grow steadily, while in emerging markets such as Africa and the Middle East, more users will become DCB converts. In Africa, DCB users are set to reach 130 million by 2023 – a 60% increase from 2020, while in the Middle East revenue is set to rise by 30% to GBP 717 million.
PM Connect is a provider of in-demand mobile content, monetised through Direct Carrier Billing (DCB). Founded in 2012, the company now processes over six million payments per month, reaching 680 million consumers across the world.
