The partnership will see iMENA investing USD 7 million into a new venture that is set to bring the app model to Middle Eastern customers, starting with Saudi Arabia.
‘Easy Taxi’ was launched by Rocket Internet in 2011. The app, available for iOS, Android and new Blackberry devices, confirms the customer’s pickup point and orders the closest cab in his vicinity. A confirmation of the driver’s name, photo and car model and plate number are sent to the phone. From here on, customers can follow the vehicle’s location as it approaches, favorite addresses can be saved and the ride history checked.
‘Easy Taxi’ is available in 15 markets including Latin America, Africa and Asia. Globally, ‘Easy Taxi’ app has approximately 2 million downloads and over 60,000 taxi drivers in the network.
In recent news, iMENA and Rocket Internet have entered into an agreement for the online food ordering service Hellofood.com in the Middle East region.
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