Mastercard has announced its partnership with CleverCards and EML to launch direct-to-mobile wallet in Europe.
CleverCards is a payments technology startup, which allows any business to send digital Mastercard’s directly to the mobile wallet of a customer or employee by email, SMS, WhatsApp or any messaging application. The company does this by delivering a technology platform-as-a-service that enables businesses to deploy payment applications focused on improving instant customer payment experiences.
Through the partnership with both Mastercard and EML, CleverCards has been able to deliver this solution. EML, which holds an e-money license from Ireland, is the first European issuer and transaction processor to integrate with CleverCards, with its proprietary processing system providing CleverCards with a link to the Mastercard tokenization. Together, Mastercard and EML have worked to develop the underlying services to enable the CleverCards platform launch in Europe.
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