Lord & Taylor launches cross-channel Bitcoin solution

Wednesday 12 March 2014 11:00 CET | News

Fashion retailer Lord & Taylor and its Canadian counterpart Hudson’s Bay Company have begun accepting Bitcoin payments through the mobile application Pounce, enabling customers to purchase directly from a print ad.

Customers are required to download the Pounce app and add their Coinbase Bitcoin wallet account to purchase products using the digital currency.

Lord & Taylor partnered with Pounce in January 2014 to let consumers purchase products they see in print through the app.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: cross-channel, Lord & Taylor, Bitcoin, mobile app, mobile commerce
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events