This new collaboration extends GoPay’s existing partnership with Google Play, which enables consumers in Indonesia to buy games on the Google Play Store and make in-app purchases via GoPay. GoPay was also the first e-wallet payment option on the Google Play Store in Indonesia, and it aims to continue widening consumer access to payment options in a market with low credit and debit card penetration.
Separately, Gojek recently unveiled its first international marketing campaign, as it sets to be introduced in Vietnam and Thailand. The campaign was kick-started with a film titled "The Flow", and was built around the concept that Gojek was able to remove everyday frictions from people’s lives. The campaign also marked Gojek's milestone of unifying its brands across Singapore, Indonesia, Vietnam, and Thailand.
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