GoPay launches e-wallet for YouTube subscriptions in Indonesia

Monday 10 August 2020 12:58 CET | News

GoPay, Gojek’s digital wallet and payment solutions platform has launched its payment option on YouTube Premium and YouTube Music subscriptions in Indonesia.

This new collaboration extends GoPay’s existing partnership with Google Play, which enables consumers in Indonesia to buy games on the Google Play Store and make in-app purchases via GoPay. GoPay was also the first e-wallet payment option on the Google Play Store in Indonesia, and it aims to continue widening consumer access to payment options in a market with low credit and debit card penetration.

Separately, Gojek recently unveiled its first international marketing campaign, as it sets to be introduced in Vietnam and Thailand. The campaign was kick-started with a film titled "The Flow", and was built around the concept that Gojek was able to remove everyday frictions from people’s lives. The campaign also marked Gojek's milestone of unifying its brands across Singapore, Indonesia, Vietnam, and Thailand.

More: Link

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: GoPay, Gojek, Google Pay, Indonesia, e-wallet, YouTube subscriptions, Southeast Asia, Asia, APAC, mobile payments, Youtube music, sibscription payments
Categories: Payments & Commerce
Countries: Indonesia
This article is part of category

Payments & Commerce