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Google Wallet goes live in Colombia via Nu partnership

Thursday 31 August 2023 14:46 CET | News

Google has expanded the reach of Google Wallet to Colombia by securing an integration with Nu’s Moradita Credit cards.

 

As outlined by Nu Colombia, users in the South American country can now integrate their Nu credit cards with the Google Wallet in order to perform secure and convenient mobile payments. Google Wallet is a digital wallet designed for secure transactions, specifically tailored for Android and Wear OS device users. It serves as a reliable and confidential platform for executing contactless payments across various settings, including retail stores, online shops, and applications. The interface facilitates swift access to an array of payment cards, gift cards, rewards, boarding passes, and event passes.

New Colombia-based users who integrate their credit card into Google Wallet gain the ability to utilise their Moradita credit card, complete with its designated credit line, to conduct contactless payments. This feature eliminates the need to physically retrieve a wallet, as payments can be made through a mobile device. This approach aligns with Nu's ethos of simplicity and user-friendly experiences. 

The process of adding the Moradita credit card to the Google Wallet involves downloading the wallet app from the Google Play Store, opening it and using the ‘Add to wallet’ function. Users can either take photos of their credit cards using their mobile devices or enter the card details manually. Following the successful addition of the credit card, the user can designate it a primary payment method.

 

Google has expanded the reach of Google Wallet to Colombia by securing an integration with Nu’s Moradita Credit cards.

 

Google Wallet’s expansion spree

Google has been expanding its Wallet to other parts of the world. Specifically, AndroidPolice recently reported that Wallet is now available in Albania, Argentina, Bosnia and Herzegovina, North Macedonia, and Montenegro. This follows the app's expansion into 12 countries across Asia, Europe, and North America in November of 2022. 

According to the same source, Google Wallet has undergone significant enhancements, expanding its utility through the introduction of new functionalities. These newly added capabilities enable users to securely store official government-issued identification documents and passes within the app, alongside their existing credit cards and vaccine cards. This development aligns with Google's commitment, articulated during the previous year's I/O conference, to transform the platform into a comprehensive hub for managing a spectrum of digital cards. These encompass payment cards, identification credentials, vaccination records, and other passes.

This strategic evolution is part of a larger initiative aimed at replacing Google Pay with the revamped Google Wallet across all eligible countries.


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Keywords: mobile payments, digital wallet, partnership, credit card
Categories: Payments & Commerce
Companies: Google, Nu
Countries: Colombia
This article is part of category

Payments & Commerce

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