The Ericsson Mobile Application Awards is an international competition organized and run by Ericsson. The purpose of the Awards is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more efficient. Over two hundred applications from 34 countries where submitted for the 2004 Awards. Twelve finalists where selected in four categories, based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry. The finalists came from Australia, Germany, Sri Lanka, Sweden, Hong Kong, Austria, USA, and the UK. The four winning applications are: Best Mobile Enterprise - Gavitec AG from Germany with Lavasphere, a very convenient barcode reader solution that can be used for all kinds of solutions e.g. mobile ticketing or product information. Best Information Application - Wayfinder Systems AB from Sweden with Wayfinder EuroNavigator that turns the mobile or smartphone into a GPS-based voice guided fully-fledged navigation system. Best Mobile Gaming - Artificial Life Inc. from Hong Kong with V-girl, an interactive 3D role playing real life simulation for 3G. Best Mobile Entertainment - Softhouse Nordic AB from Sweden with Twin Factor, a fun application that lets your mobile tell you whom you resemble and to which degree. The finalists got the unique opportunity to present their services live to an exclusive audience comprising of executives from mobile network operators, venture capitalists and other industry players. The winners were selected by the audience through live SMS voting.
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