DOCOMO joins forces with gaming publisher to expand to new markets

Thursday 8 June 2017 00:27 CET | News

DOCOMO Digital has teamed up with BANDAI NAMCO Entertainment Europe, a video gaming publisher, to expand content portfolios and drive growth in new markets.

BANDAI is the publisher of PAC-MAN, GALAGA, TEKKEN and Dragon Ball games and by using DOCOMO Digital’s mcommerce platform, the company will explore new sales channels, start using alternative payment methods, including direct carrier billing, which will account for 25% of all mobile gaming transactions by 2020, according to a report by Juniper Research.

The partnership will also see the co-creation of a number of HTML 5 based games that DOCOMO Digital will be able to offer directly to its network of mobile operator partners. The company also plans to develop stronger relationships with alternative app stores, mobile device OEMS and operators in emerging ecosystems, particularly in Africa, Latam and India.

A number of BANDAI NAMCO Entertainment Europe’s freemium mobile games will also be directly impacted by the deal.

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Keywords: DOCOMO, video gaming publisher, mcommerce, ecommerce, carrier billing, mobile payments, partnership, BANDAI NAMCO Entertainment Europe
Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce