A new Smart Card Alliance report, Mobile Payments at the Physical Point-of-Sale: Assessing U.S. Market Drivers and Industry Direction, provides an in-depth discussion of the business opportunities, market trends, and alternative technologies and payment models for mobile payment implementation. Also covered in the report are the mobile payment implementations that have been deployed worldwide; the technology and payment model that are likely to be used in the U.S. market; the potential impact of the current financial industry contactless payment programs; and the opportunities and challenges for implementing mobile payment in the U.S. The United States represents relatively uncharted waters for mobile payment, with only a few pilot projects for physical POS purchases underway. The Smart Card Alliance has an active Terminal and eTransaction Infrastructure Task Force. Individuals from 18 organizations in this Alliance Task Force were involved in the development of this report. Lead contributors included representatives from American Express; Atmel Corporation; Axalto; Catalyst Business Partners; Hypercom®; IBM; Infineon Technologies; JCB International Credit Card Co.; OTI America; Smart Commerce, Inc.; Sony Electronics Inc.; SMART System Technologies, Inc.; Visa USA; ViVOtech, Inc.
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