Brioche Dorée partners with AIRTAG for m-wallet solution

Thursday 8 May 2014 11:06 CET | News

AIRTAG, a provider of mobile shopping solutions, has partnered with Groupe Le Duff, owner of 1260 restaurants and bakeries, to launch a mobile wallet for their QSR chain Brioche Dorée.

The Brioche Dorée mobile wallet is set to use AIRTAG’s AIRSHOP platform, and it will include ordering, payment, loyalty and couponing features accessible via iPhone iOS 7 app, Android app or mobile website.

The Brioche Dorée mobile wallet includes a customized homepage with product recommendations and offers personalized coupons based on purchasing history and customer profile. Additionally, Brioche Dorée app users can create a mobile loyalty card and earn rewards for both online and in-store spend.

The Brioche Dorée wallet’s ordering and payment features enable customers to place orders by mobile phone or online. Customers can place an order from a selection of available products and choose to pay either on the app or in-store. On the app customers can also choose their preferred time for in-store order pick-up.

The Brioche Dorée mobile wallet is currently piloting in 20 stores across France.

In recent news, Airtag has entered a partnership with Fira de Barcelona, to launch a mobile ordering solution.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Brioche Dorée, AIRTAG, m-wallet, mobile payment, mobile ordering, mobile shopping, loyalty, payment, France
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce