Leveraging bmds leadership position in developing and deploying high performance and proven messaging solutions, the Direct Messaging Platform is a versatile solution that serves as a core network element to flexibly route all incoming and outgoing messages directly to end users or applications. The solution significantly reduces SMSC load (approximately 70%), cuts SMSC licensing costs and allows operators to optimize the use of the network, thus improving the quality of SMS services and enabling a new generation of interactive applications such as mass media voting. The Direct Messaging Platform is tightly integrated with HPs OpenCall solution, the world leader in computer-based SS7 signaling and is proven to handle the highest messaging loads by efficiently processing and delivering short messages in real time. The Direct Messaging Platform is supported by HP global and local services.
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