For the start of the 2021/2022 season, visitors can use the new service with their smartphone via the KSC app at the KSC touchpoints in the stadium. The app will be upgraded with a mobile payment function that will initially only be offered in the merchandising shops. In the future, the stadium kiosks and ticketing system will follow. According to a KSC representative, Bluecode is creating an additional option for convenient cashless and digital payments in the Wildpark Stadium, combining value-added promotions with the payment process, and offering users tailor-made offers.
In the KSC app, the Bluecode payment function is activated once by the user and the KSC ID is anonymously linked to their checking account. The app also works at all other Bluecode acceptance points, for example in stadiums such as the SAP Arena Mannheim. For payments, a blue barcode is displayed on the smartphone, which is scanned contactlessly by the cashier at the checkout. A Bluecode representative states that this project shows how Bluecode can optimise digitally orchestrated mobile payments processes in sports clubs platforms.
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