Businesses can now use these rewards to engage customers digitally. Reward recipients can add these Mastercard rewards to mobile wallets from Apple Pay, Google Pay and Samsung Pay to make purchases with just the tap of their phone or smartwatch. According to Blackhawk's research, digital prepaid rewards are efficient and preferred incentives when recipients want to receive rewards quickly—making them an incredibly effective business tool for marketing, research and employee programmes.
Blackhawk drove advancements in the digitization of open-loop prepaid cards as rewards when it enabled their integration into mobile wallets. Blackhawk's research found that 72% of respondents report high levels of satisfaction when adding prepaid cards to mobile wallets.
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