Australia: m-commerce skyrockets

Wednesday 9 July 2014 08:34 CET | News

Australian m-commerce recorded a notable 448% increase in the number of customers using mobile services (3.4 million) in December 2013, as compared to the same time period in 2010 (0.62 million), recent findings indicate.

In December 2013, according to the Australian regulatory authority for telecommunications (ACMA), 41% of the customers using mobile services made an m-commerce transaction, and 55% of those making a transaction were aged 25–34. By contrast, in December 2010, 22% were using m-commerce services.

In terms of transactional m-commerce across all age groups, the most significant increase was recorded to those aged 25–34 with 31%.

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Keywords: Australia, m-commerce, increase, mobile services, users. mobile transaction, age category, mobile payments
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce