8 in 10 consumers to embrace m-commerce in 2014 -report

Monday 24 February 2014 10:15 CET | News

2014 will witness a 15% increase in mobile commerce, with 83% of respondents planning to conduct mobile commerce in the next 12 months, recent findings indicate.

According to 2014 Mobile Media Consumption Report released by mobile ad network InMobi, 48% of respondents worldwide have listed mobile as a key media which impacts purchasing decisions, and reliance on mobile is even higher in other consumer markets, like India, at 60%.

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Keywords: consumers to embrace m-commerce, m-commerce, report, India
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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