724 Solutions Extends Linux Support to its X-treme Alerts Platform

Tuesday 16 December 2003 09:44 CET | News

724 Solutions is now offering its X-treme Alerts Platform (XAP) on open-source Linux. This latest version of XAP, available in both hosted and in-house deployments, increases performance and significantly reduces total cost of ownership for mobile network operators.

The XAP is an actionable alerting platform solution that allows mobile operators to easily send highly personalized, permission-based Short Message Service (SMS) and/or Multimedia Message Service (MMS) alerts to subscribers. Many operators are expanding their use of Linux; by having an open-source licensed option available, acquisition and maintenance costs are reduced significantly -- typically around 60 to 70%. By offering both hosted and licensed versions of the XAP, 724 is providing mobile network operators with the flexibility to choose the best, cost-effective option for their alerts deployment. For mobile network operators opting for a hosted solution, 724s XAPs use of Linux delivers significant cost advantages by easing ongoing operational expenses and eliminating up-front capital outlays, at the same time preserving a migration path, if desired, to a licensed platform. Mobile network operators use 724s XAP to increase Average Revenue Per User (ARPU) through the delivery of highly personalized, time-sensitive alerts that include news, sports scores, and other premium content as well as downloads of ring tones, games, music and graphics. Additionally, the XAP can be used to stimulate adoption of SMS/telephony voting applications, by prompting the subscriber to cast a vote. With this announcement, 724 Solutions entire X-treme Mobility Suite of products are available on traditional UNIX platforms and Linux, including its X-treme Mobility Gateway (XMG), X-treme Service Activity Manager (XSAM) and now XAP.

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Categories: Payments & Commerce | Mobile Payments
Countries: World
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Payments & Commerce