Interview

[Video interview] The role of Embedded Finance in shaping the future of SaaS

Monday 10 February 2025 10:22 CET | Editor: Oana Ifrim | Interview

Erik Howell from Flagship Advisory Partners discusses how Embedded Finance is transforming SaaS platforms, driving innovation and growth.

 

The SaaS industry is one of the fastest-growing business models, with Embedded Finance emerging as a key differentiator for platforms aiming to boost revenue and improve user experience. Companies like Mindbody, Shopify, and Toast, for instance, have expanded their offerings with financial services, driving significant growth. Toast generates 80% of its revenue from payments and lending, while Shopify earns 72% from payment processing via Stripe, highlighting the power of Embedded Finance in SaaS success.

 

 

In this exclusive interview, we explore how Embedded Finance is transforming SaaS platforms into financial powerhouses, driving revenue and enhancing user experience.

  • Why it matters: Learn how offering payments, lending, and credit can set SaaS companies apart.
  • Market trends: Discover the surging demand in North America and Europe’s evolving landscape.
  • Most-requested financial products: What users want and how to assess product-market fit.
  • Key challenges & solutions: Timing, compliance, risk management, and real-world success stories.
  • Strategic advantage: How Embedded Finance empowers niche markets like non-profits and sports clubs.

Watch now to uncover the future of SaaS and financial innovation!


About Erik Howell

Erik is a Partner at Flagship and has worked as a payments specialist for more than 23 years. He is a leading advisor and recognised thought leader on embedded finance, payments processing, issuing and consumer lending, and has advised on 100+ clients globally.



About Flagship Advisory Partners

Flagship Advisory Partners is a boutique strategy consultancy and M&A advisory firm focused on payments and fintech. We deliver 80+ engagements per year with our team of 30 payments and fintech experts. Our key differentiators are deep expertise, practical operating experience, strong track record, unique IP, and leading-edge insights.


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Keywords: embedded finance, SaaS, financial services, payments
Categories: Banking & Fintech
Companies: Flagship Advisory Partners
Countries: World
This article is part of category

Banking & Fintech

Flagship Advisory Partners

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