VAMP demystified: What merchants need to know (and do)

Organized on 28 May 2025 / 09:00 AM PDT / 12:00 PM EDT / 06:00 PM CET

CH

Cosmina Hrisca

15 Apr 2025 / 5 Min Read

Agenda

  • What is VAMP and why it’s replacing VDMP and VFMP
  • How the changes affect merchants in different verticals
  • What’s confirmed, what’s changed, and what’s still ambiguous
  • How to calculate and monitor your VAMP rates
  • Best practices to avoid penalties under the new rules
  • How AI and automation can support merchants in adapting to industry changes
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