The Paypers

The aim of this solution is to improve transparency on sites like Amazon, Best Buy, eBay, Sephora, and Walmart, as well as to give shoppers a Fakespot Guard grade to flag potential problems with sellers on Shopify, as this ecommerce platform is used by more than a million businesses.

Fakespot Guard alerts users visiting Shopify stores that have potential problems so shoppers can make a more informed decision prior to a purchase. This feature gauges site trustworthiness using AI and proprietary algorithms, while analysing data associated with the site, which includes reviews and ecommerce data, and returning one of four grades:

Approved: no issues that indicate fraudulent activity detected;
New Seller: newly launched site without enough data to warrant a Caution or Warning grade;
Potential Seller Issues: reports of fraud or operational practices similar to known fraudulent sites detected;
Warning: hallmarks of ecommerce scam sites detected, such as poor customer reports and scam transaction data.

Fakespot launches feature to protect consumers from scam websites powered by Shopify