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Zara plans to close more than 1,000 stores to focus on ecommerce

Wednesday 17 June 2020 12:06 CET | News

Spain-based fashion retailer Zara has announced  shifting its focus to online shopping after a sales slump during the COVID-19 crisis.

 

Inditex, the parent company of the Spanish clothing brand, announced it will close as many as 1,200 stores around the world over the next three years and invest USD 3 billion in digital operations. Though Inditex didn't specify which locations it will be shuttering, the plan will focus on "stores at the end of their useful life" according to the report which was published online last week.

As part of the new strategy, the company will “increase the online customer service teams and the dedicated packaging both from the specific online stockrooms and from the store." The overriding goal between now and 2022 is to speed up full implementation of our integrated store concept, driven by the notion of being able to offer the customers uninterrupted service no matter where they find themselves, on any device and at any time of the day, the company explained, cited by today.com.




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Keywords: Zara, retail, ecommerce, fashion retailer, Spain, Europe, world, in-store, customer experience
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce