Zalando partners Cortexica to implement photo recognition feature

Monday 1 September 2014 11:17 CET | News

Zalando, an ecommerce retailer, has partnered Cortexica, a developer of image recognition software, to implement the photo recognition tool for mobile customers who want to identify items as they notice them and buy directly from the online platform, reports.

Via the app, consumers upload a photo they take with their handset and can search an inventory of thousands of items to find a similar product.

Cortexica representatives, cited by the source, have stated that Zalando is the first retailer to use its image recognition software which is a mobile app. The app, called findSimilar, enables customers to shop wherever they are.

Cortexica Vision Systems is a developer of image recognition and visual search technology.

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Keywords: Zalando, Cortexica, photo recognition, mobile, smartphone, customer, e-tailing, omni-channel, retailer, software, app
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce