Zalando acquires Swiss mobile body scanning developer Fision

Tuesday 20 October 2020 08:53 CET | News

Germany-based retailer Zalando has acquired Switzerland-based software company Fision, with the aim to reduce the number of returns.

The Fision team will continue to be based in Zurich while fully integrating with Zalando. The investment underscores Zalando’s commitment to one of its key markets, Switzerland. Founded in 2015, Fision has developed technologies that generate accurate 3D virtual bodies and clothing models on its platform ‘meepl’.

According to the company, its app uses visual computing and artificial intelligence to allow customers to discover their body measurements and create personalised 3D body profiles, personal meepls. It requires a smartphone or a tablet to get started, utilising two images of the body, height and gender. As an alternative to the 3D body scan, meepl provides the option to create a 3D body profile using only 4 attributes (height, gender, age, and weight) that allows easy and fast size recommendation anywhere.

Zalando is an online platform for fashion and lifestyle. Founded in Berlin in 2008 by David Schneider, Rocket Internet, and Robert Gentz, the company has more than 34 million active customers in 17 markets, offering clothing, footwear, accessories, and beauty products. 

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Keywords: Zalando, Fision, online commerce, ecommerce, 3D body scan, personalised 3D body profiles, Switzerland, Germany, Europe, online retailer
Categories: Payments & Commerce
Countries: Germany, Switzerland
This article is part of category

Payments & Commerce