Yaguara raises USD 7.2 mln to help ecommerce merchants understand their customers

Friday 27 March 2020 11:04 CET | News

Yaguara, a US-based startup that help ecommerce businesses understand their customers better has announced a USD 7.2 mln seed investment today, according to TechCrunch.

The round was led by Foundation Capital with participation from Gradient Ventures, Rainfall Ventures and Zelkova. It also had help from some ecommerce heavy hitters including Warby Parker, Harry’s and Allbirds.

Yaguara builds data sets by connecting to a variety of tools to help understand what’s happening across the customer journey, whether that’s customer acquisition through Facebook or Google ads, or understanding shopping cart abandonment data or how often the customer has returned to buy again, all of which help build a better picture of the customer.

While the company is young it already has 250 ecommerce customers using the platform. With the new infusion of cash, it should be able to bring in more employees, build more data connectors and continue working to build out the platform. 

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Keywords: Yaguara, customer experience, funding
Categories: Payments & Commerce | Ecommerce
Countries: United States
This article is part of category

Payments & Commerce