Yaguara raises USD 7.2 mln to help ecommerce merchants understand their customers

The round was led by Foundation Capital with participation from Gradient Ventures, Rainfall Ventures and Zelkova. It also had help from some ecommerce heavy hitters including Warby Parker, Harry’s and Allbirds.

Yaguara builds data sets by connecting to a variety of tools to help understand what’s happening across the customer journey, whether that’s customer acquisition through Facebook or Google ads, or understanding shopping cart abandonment data or how often the customer has returned to buy again, all of which help build a better picture of the customer.