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When it comes to managing finances, millennials value technology

Friday 6 March 2020 09:16 CET | News

When it comes to money management, millennials value transparency, technology, and talking, a new research from global payments provider Klarna has revealed.

The research was conducted in ten markets and saw Klarna speak to over 20,000 consumers about their preferences, habits, and attitudes when it comes to managing their finances. The research found that millennials are turning to technology to manage their money and value it to a greater extent than their older counterparts.

78% of millennials say that technology has had an impact on how they manage their finances, compared to 67% of older generations. Millennials also find it easier to track spend using technology than older generations.

The research also found that millennials are more likely to talk openly about their finances than older consumers. Globally, half (50%) of millennials say it is important to talk openly about finances, compared to only 41% of older generations. 47% of millennials also say that they discuss their finances with their friends, compared to 34% of older generations.

Millennials also believe that transparency around finances is important for people’s wellbeing, with nearly half (47%) globally saying this compared to 40% of older generations. And, millennials’ desire for transparency carries over to their financial providers too, with 27% saying that transparency around terms and conditions increases their trust in and loyalty towards a provider.

The research also uncovered some significant geographical differences when it comes to money management, especially around payment preferences and privacy. In many markets, debit cards are the preferred payment type, but in Germany, Austria and Spain, cash continues to be king. And, in terms of talking openly about finances, the research revealed the UK to be the most private country across the world, with only 38% of Brits saying it is important to talk openly about money, compared to a global average of 46%.

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Keywords: millennials, finance, study, Klarna, money management, payments, transparency, technology
Categories: Payments & Commerce | Ecommerce
Countries: World
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Payments & Commerce






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