WaystoCap startup expands into local sales, opens offices in West Africa

Wednesday 19 December 2018 13:39 CET | News

Morocco-based cross-border B2B ecommerce marketplace WaystoCap has expanded into logistics and local sales, and has opened two offices in West Africa.

Founded in 2014, WaystoCap had originally started as a B2B marketplace, enabling businesses in Africa to buy and sell products within one category. Now, it enables buying and selling products between businesses in over ten categories.

With WaystoCap Local – one of the two new services that are part of the startup’s expansion strategy –, currently available in Benin and Burkina Faso, the startup gets the seller’s products into the market, sells them locally in smaller quantities, and pays the seller, taking care of the entire process.

WaystoCap Logistics, the second recently launched service that is available to all users, regardless of their location, provides buyers and suppliers with the support they need to merchandise into and out of the continent.

Moreover, the startup decided to expand its geographical presence after receiving requests from customers. The two new offices the startup opened in West Africa are located in Ouagadougou (Burkina Faso) and in Lome (Togo).

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Keywords: WaystoCap, Morocco, cross-border, B2B, ecommerce, marketplace, Africa, startup
Countries: World

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