Walmart implements new ecommerce strategy

Thursday 6 September 2018 13:50 CET | News

Walmart has announced the implementation of a new strategy regarding items considered too far away from a customer’s shipping address.

Online shoppers may find that certain household items they wish to place in their cart will be “out of stock”. These items, considered too far away from a customer’s shipping address, will then be unavailable for purchase, but that should not be problematic since Walmart will suggest similar products from nearby warehouses. The move stems from the retailer’s attempt to avoid orders with high shipping costs.

The shift in shipping is part of a test, to see if it is possible to deliver more products via ground shipping, a cheaper option than air shipping, in two days or less, according to Walmart. It also aims to reduce split shipments, online orders that arrive in multiple packages from different warehouses.

Earlier in 2018, Walmart has announced the launch of a digital bookshop in partnership with Japan-based ecommerce company Rakuten`s Kobo, an electronic book service.

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Keywords: Walmart, ground shipping, air shipping, ecommerce strategy, split shipment, ecommerce
Countries: World