According to the press release, the initiative follows the investment made by Walmart and Flipkart in December 2019, as the companies continue to focus on ensuring access to high quality fresh produce for consumers and retailers, while creating economic opportunities for farmers through the continued use of technology.
For Ninjacart, this further deepens the partnership with Walmart and Flipkart to improve its offerings and enhance customer experience. Ninjacart continues to attract backers such as Tiger Global, Accel, Tanglin, Steadview, Syngenta, Nandan Nilekani, and Qualcomm among other prominent investors. Moreover, during the COVID-19 lockdown, Ninjacart launched a series of initiatives such as apartment delivery, including a ‘Farm to fork’ pilot with Flipkart, customer delivery through food delivery apps, ‘Harvest the Farms’ initiative, and more.
Additionally, this second round of funding demonstrates Walmart and the Flipkart Group’s continued commitment to invest in India’s agriculture & food supply chain. Besides, as Flipkart grows its Supermart (grocery) and Flipkart Quick (hyperlocal) businesses, Ninjacart will continue to play a key role in providing fresh produce to consumers across the country as they increasingly look at e-grocery to meet their needs.
Furthermore, in the coming months, Ninjacart will use the capital to expand to new markets and build new offerings and supply chains for emerging customer segments.
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