VTEX launches global integration with Facebook

Monday 4 October 2021 10:55 CET | News

VTEX, a UK-based digital commerce platform, has announced the integration with Facebook that leverages online campaigns with data intelligence and improves sale conversion.

The integration with Facebook’s Conversions API allows VTEX customers to find potential buyers more assertively. Client companies will also have the facility to connect their product catalogues registered on the VTEX platform with the catalogue of the entire family of Facebook applications (Facebook, Instagram, and WhatsApp). With these tools are installed, it’s possible to access resources such as events and Facebook shops.

VTEX customers using the new API will also be able to evaluate the performance of marketing and ad campaigns in addition to making use of Facebook business tools to drive ecommerce traffic and results. The Conversions API also enhances the sales funnel, as companies have more assertive information about their potential consumers and how to reach them. All this customer information is already collected and used based on the current General Data Protection Regulation (GDPR).

By working with the Facebook Pixel, the Conversions API makes it possible to improve the accuracy of information sent for targeting, measuring and optimising results. Besides, by combining the API with Facebook Business Tools, VTEX’s customers get additional insights into the people who interact with their brand, reaching even more people and conversions, as well as boosting sales.

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Keywords: ecommerce, Facebook, API, GDPR, customer experience
Categories: Payments & Commerce
Countries: United Kingdom
This article is part of category

Payments & Commerce

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