The best offers on identical products were compared on idealo’s international websites in the UK, Germany, France and Italy.
Moreover, the study reveals that consumers in Germany purchase, generally, lower priced items such as external hard drives, speakers and smartphones, whereas Italian online shoppers pay less for LCD TVs and games consoles.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in UK.
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