UK-based small businesses lose sales by not being mobile-friendly

Monday 4 February 2019 13:42 CET | News

A new PayPal research has shown that UK-based small businesses are continuing to lose sales by not offering mobile-friendly websites.

PayPay’s research reveals that, while 42% of people are buying via their smartphone at least once a week, rising to 65% for consumers aged between 25 and 34, just 17% of online retailers offer websites designed for these small portable screens – showing no improvement from 2018.

Moreover, there is a gap between consumer expectations and what small businesses provide: while 9 out of 10 small businesses with mobile-friendly websites think that they provide a good customer experience, only 4 out of 10 consumers agree to this.

The research also identifies a growing opportunity for businesses that are mobile-friendly, since UK consumers have grown more confident in regard to buying via their smartphones. In addition, 22% of consumers said they prefer shopping on their mobile rather than in store, a figure that has more than doubled since 2016, according to PayPal’s research.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: PayPal, research, The UK, small businesses, mobile-friendly, smartphone, online retailers
Countries: World