Advertisers can use the new feature, called Twitter Offers, to create promotions linked to credit cards and share them directly with Twitter users. Shoppers can add the deal to their credit card and redeem it later online or in a store.
Moreover, advertisers can tailor their promotions and campaigns to the targeted audience. The new service, available only in the US, allows advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps.
The new service will make it possible for advertisers to track which promotions customers redeem, even if the transaction happens offline, the company said. Once a Twitter user adds a Twitter Offer to his card, the data will be encrypted and stored, so that customers may claim other offers or make future purchases.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.