Twitter may implement a "Buy Now" button

Friday 4 July 2014 11:51 CET | News

Twitter is rumoured to be preparing a Buy Now button for tweets in order to turn microblogging services into a fully functional ecommerce platform, reports.

Tech news website Re/code has informed that the “Buy Now” button appears on the shopping app Fancy, the same source cites. Whether Fancy undergoes a simple test or is the payment service available is still unclear because Re/code clicked the button but nothing happened.

Contrary to its negative experience, Re/code states that other people have clicked the button and have reported that it has linked the customer to a checkout page within the Twitter app.

In January 2014, The Wall Street Journal noted that Twitter was working with payments processor Stripe to develop payments infrastructure on the microblogging system.

In February 2014, Fancy argued that consumers would, somewhere in the future, be able to purchase products through the Twitter app or website.

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Keywords: Twitter, Fancy, microblogging platform, ecommerce, online sales, Buy Now button, mobile app, online purchases
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

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