The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted just 15% of Twitter’s business in 2020, according to Reuters. The effort could help Twitter reach its goal of doubling annual revenue by 2023.
The US-based company is positioning itself to eventually allow brands to sell products through the service by first improving on its ability to show users relevant ads and increasing the likelihood they will click the ad.
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