Trustly to support Zalando expansion in the Baltics

Friday 11 June 2021 13:15 CET | News

Sweden-based open banking payments provider Trustly has teamed with online fashion and lifestyle platform Zalando to support the latter’s expansion in the Baltic States.

Through the partnership, Trustly will support Zalando in its expansion into Lithuania, where Zalando recently launched, as well as Estonia and Latvia, enabling its shoppers to pay directly from their bank accounts. 

According to the press release issued by Trustly, across Europe, shoppers have different payment preferences, and shoppers in the Baltic states show an especially high preference for online banking payments. By offering a preferred payment method like Trustly, Zalando will be able to localise its offering and increase conversion at the checkout in its new markets. 

In addition, the partnership will enable Zalando to offer instant refunds to its shoppers, reducing its administrative costs while improving operational efficiency and boosting shopper loyalty, company representatives state.

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Keywords: partnership, marketplace, ecommerce, Open Banking
Categories: Payments & Commerce | Ecommerce
Countries: Lithuania
This article is part of category

Payments & Commerce