True Balance has announced its partnership with ShopClues online marketplace by signing an MoU for an exclusive collaboration based on the synergy of their respective target audience.
True Balance is a digital financial platform focusing on unbanked population bringing solution on last mile issues. The move is intended to bring to True Balance users, access to ShopClues' products across categories such as fashion, electronic, home & furnishing, accessories and kitchen. This exclusive partnership is projected to double True Balance's GTV (Gross Transaction Value) contribution as well as orders on the True Balance app.
Through the partnership, True Balance would like to bring to its users an expanded product line via ecommerce, clubbed with the EMI options payable across 3 to 6 months having monthly interest of up to 6%.
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