According to the press release, with the introduction of two integrated mini games, customers can now earn points and then redeem rewards to personalise their buying experience, receive special advantages that can give them an edge when bidding on products, and apply credits off their purchases.
Therefore, users can earn points by participating in the two games – Quests and Treasure Spin. Quests appear as a set of daily and weekly challenges where customers can earn points by completing tasks while shopping, such as viewing products or placing bids. To play Treasure Spin, customers simply spin a digital wheel to earn points, cards, and more. A total of 1.2 billion points have been earned of which approximately 900 million points have been spent in the points economy.
Furthermore, customers can currently use the points in the online Card Store toward three types of cards that elevate their ecommerce experience or to unlock other features within the app. To date, shoppers have purchased 2.8 million cards. The cards include:
Win Skins: The skins adjust the look and feel of virtual auctions, adding special effects to bidders' screens such as fireworks or a dancing llama.
Functional Cards: These cards can change the function of an auction when played. For example, the Snipe Card allows users to place a last minute bid on an item without resetting the clock to secure a near-guaranteed purchase.
Credit Cards: The Credit Cards are redeemable for USD 0.50 - USD 20.00 off a purchase.
Mystery Packs: Mystery Packs come in two sizes and include a mix of three to five cards. Mystery Packs can include a USD 5 or USD 20 credit card, respectively.
Overall, as a mobile discovery marketplace, Tophatter operates at the category-defying intersection of marketplaces, gaming, and discovery retail – combining the fun of a game, the great deals and rich margins of a discovery retailer, and the lean business model of a marketplace.
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