Tiki sees unusual ecommerce growth in February

Monday 16 March 2020 13:10 CET | News

Vietnam-based ecommerce platform Tiki has reported an increase of 15% in sales since the beginning of February.

This indicates the increase in shopping needs since the COVID-19 outbreak began. The company also highlighted the fact that the growth means there are 3,000-4,000 orders a minute. The most purchased products since the beginning of February are masks, wet towels, and air purifiers.

The first two months of 2020 also witnessed a 1.5-fold growth in Tiki’s book sales year-on-year, with the five bestselling categories being literature, self-help, children, economics, and manga. Other categories are books for foreign language learning, reference, mother-baby, and medicine. However, the highest growth is seen in medical books and family knowledge books, whose sales increased by 2.7.

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Keywords: ecommerce, Tiki, Vietnam, coronavirus, purchase, sales
Categories: Payments & Commerce
Countries: Vietnam
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