Threekit launches configurable augmented reality tool for online shopping

Monday 20 April 2020 13:12 CET | News

US-based product visualisation company Threekit has launched of its new configurable augmented reality (AR) feature. 


This feature allows shoppers to see and customise millions of product variations in augmented reality. Threekit is offering configurable AR to automatically generate 3D files for every customization on iOS and Android devices, allowing brands and retailers to easily deliver a premium shopping experience. Customers can see exactly what they have personally customized in the context of their own space, and no longer have to depend on a single 3D model to represent what they’re looking for.

Previously, in order to achieve the same results, product marketers needed to create new technical specifications and three-dimensional (3D) files for every color, material, and feature that a product might be available in. This is a complex and time-consuming process that involves 3D modelers and web developers. For example, a furniture company that sells 100 chairs with ten colors per model would need to create 2,000 3D and AR-ready files (one for iOS and one for Android) for a customer to see every possible combination.

To support this launch, Threekit is currently offering its 3D configurator and augmented reality (configurable AR included) services for free for 100 companies. The free software offer is valid until 31st July 2020 and applies to one product in 3D configuration and augmented reality. 3D modeling and implementation services not included.

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Keywords: Threekit, Augmented Reality, product launch, ecommerce, United States, software provider, United States, North America
Categories: Payments & Commerce
Countries: United States
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